SPACEBAR//LABS
Engineering New Wor//ds
WHAT WE DO
We understand content creation and we understand systems.
We operate in the the space between wor//ds:
Words //
Content Production
Brand & Strategy
Creative Direction
Brand & Strategy
Creative Direction
Worlds //
Marketing Automation
Platform Infrastructure
Fan Data & CRM Management
SELECTED FROM THE LAB
Projects that prove both sides
ACTIVE
v1.2 • Updated Nov 2025
DJ Nanoos
Operations Ecosystem
Full creative and technical infrastructure for independent artist. Film production, content creation, HubSpot CRM implementation, marketing automation, and interactive event experiences.
Content Production
Marketing Automation
Platform Infrastructure
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LAB NOTE • FROM THIS PROJECT
Field Note #003
What "Who Killed The DJ" Taught Us About Interactive Experiences
We designed an interactive murder mystery dossier for DJ Nanoos's event. 300+ players. The technical backend worked perfectly—evidence boards, character profiles, clue systems. But we learned that interactive doesn't mean complicated.
Read Full Note →MORE FROM THE LAB
COMPLETED
v1.0
Award-Winning ARG
SMS-driven narrative system for published short story. Twilio automation triggering based on story progression.
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IN DEVELOPMENT
v0.7 • 0%
Leekd
NFC-enabled phygital merchandise platform. Artists create physical products that unlock digital experiences.
View Project →Field Notes
Oct 2025
Field Note #003
What "Who Killed The DJ" Taught Us About Interactive Experiences
We designed an interactive murder mystery dossier for DJ Nanoos's event. 300+ players. The technical backend worked perfectly, but we learned that interactive doesn't mean complicated.
Read Note →
Sep 2025
Field Note #001
When Story Meets System: Building an SMS-Driven Narrative
We built a Twilio-powered SMS system for a published short story. Readers received texts as part of the narrative. Here's what worked—and what we'd do differently.
Read Note →
Aug 2025
Experiment
The Hidden Cost of "Simple" Integrations
Why "just connect HubSpot to Shopify" took three weeks and taught us more about data architecture than we wanted to know.
Read Note →
Jul 2025
Field Note
Artists Don't Need CRMs (They Need Systems)
Lessons from building operations infrastructure for creative clients who already know what they need—they just don't call it that.
Read Note →