Field Notes

Building NFC Experiences That Feel Right

We built an NFC activation system for Leekd. The technical part worked perfectly—tap your phone, unlock content, data flows to CRM. But the first version felt cold. Here's what we learned about the difference between technical capability and experiential design.

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Oct 2025

Field Note #003

What "Who Killed The DJ" Taught Us About Interactive Experiences

We designed an interactive murder mystery dossier for DJ Nanoos's event. 300+ players. The technical backend worked perfectly, but we learned that interactive doesn't mean complicated.

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Sep 2025

Field Note #001

When Story Meets System: Building an SMS-Driven Narrative

We built a Twilio-powered SMS system for a published short story. Readers received texts as part of the narrative. Here's what worked—and what we'd do differently.

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Aug 2025

Experiment

The Hidden Cost of "Simple" Integrations

Why "just connect HubSpot to Shopify" took three weeks and taught us more about data architecture than we wanted to know.

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Jul 2025

Field Note

Artists Don't Need CRMs (They Need Systems)

Lessons from building operations infrastructure for creative clients who already know what they need—they just don't call it that.

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